A pocketful of sunshine. That is exactly what Kristina is. And I can’t think of a more fitting description for her business, Lemon Lane Cakes. Kristina's excitement leading up to our branding session was so contagious.
As a small business owner, is it so easy to get in a rut of being behind a screen posting pictures of what you make, what you sell, or what you do...but not WHO does it. The truth is, these businesses only exist because of the amazing people behind them. Clients want to know who is the heart of every business. Why you do what you do? What does the process look like? That is why personal branding is so important. Needless to say, Kristina’s clients are going to get a great snapshot of who she is and who else is behind the business that you may not have known about.
Kristina and Spencer are a husband and wife team that work seamlessly to make Lemon Lane Cakes the success that it has so quickly become. Kristina is the one covered in icing, flour and sprinkles while her husband, Spencer, is doing a little bit of everything behind the scenes. Kristina is known for her insanely talented birthday cakes, cupcakes, and her amazing dripped icing skills! You HAVE to check them out. Not only is every cake exquisitely decorated, but it is perfectly packaged and sealed with a Lemon sticker. Nothing sweeter.
During our time together we got to see Kristina at work. She created a stunning dripped cake topped with fresh florals (cake + fresh florals = my dreaaaaam combo). She also worked to ice a flowered cake while topping her vanilla cupcakes with rainbow sprinkles. If anyone knows anything about running a business it is about 10% glamorous. The other 90% is e-mails, social media, meetings, consultations, taxes, the list goes on and on. If only I could look as adorable as Kristina does while answering client inquiries.
I’m so thankful for my time with this bakery owning duo and their trust in me to help market their business even further with personal branding images.
